Until now, my sincere expectation was anchored in the anticipation of a mature and decisive presence in the room, coupled with a last-minute breakthrough that would bring a resolution to the ongoing battle between the BMA and HMG.
The exasperating and, in my opinion, misguided young man is indulging in self-congratulation in Singapore. He’s hurling criticism at the NHS while safely ensconced behind the paywall of the Sunday Times, a publication that appears to have transitioned from a bastion of serious journalism to something resembling Hello Magazine.
By the time you read this, Number 22.5 (BB had two goes at the job) will have had time to read through […]
Communication professionals often employ the term “landing” to assess how a message or concept introduced to the public is received by the audience and its impact on public opinion. In essence, it’s all about gauging whether the message resonates effectively with the intended audience.
